Deatour

An interruptive brand of food trucks selling healthy, affordable food, aimed at changing people’s routines concerning convenience foods to lessen their health and financial impacts. The visual design combines elements of road signage with organic prints of food and ingredients.
An editorial comprising the research conducted was also created, highlighting the journey taken before finding the insight that lead to the final product.
Key thought processes behind the design include a marriage of road sign design elements and rough, organic prints. The colour palette highlights the healthy role Deatour plays, without dispelling the colour psychology that rouses appetite - also drawing from the ever-present traffic light.
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