Millipora is a brand encompassing a prospective movement to repopulate coral reefs using technology, made to tackle a specific part of a wicked problem with today's oceans.
Coral reefs play an unimaginably large role in the ecosystem of our oceans and seas, but what if countries outside of these areas could have a hand in repairing them?
What you might see is a beautiful walkway in your town, bleaching with every footstep you make, but in communities with coral reefs around the world, people see coral being taken from its habitat to be sold for money - an unsustainable and desperate solution to a lack of gainful employment.
Millipora puts the power to stop this cycle of destruction by letting people worldwide 'adopt' corals and grow them in special machines. Those at risk of mining coral are instead given the opportunity to replace them in reefs, providing employment and strengthening vulnerable ecosystems.